Ancillary Products

Here’s the thing with ancillary products: Every company has them; every company has trouble knowing what to do with them. The common logic goes something like this: A product needs complete marketing focus to succeed. Ancillary products don’t get complete marketing focus (or else they wouldn’t be considered ancillary). Therefore, ancillary products can’t succeed. If you’re trying to compare your ancillary stuff to your bread and butter, then you’re probably right - they won’t succeed. But