Among psychological triggers, ‘Credibility’ offers a significant contribution to your prospect’s buying decisions. We buy from people and companies who we perceive to be experts in the industry. We buy from people with a longstanding track record of success and we buy from companies who offer the power of mass appeal â€" mass appeal gives the perception of credibility. If thousands of people are buying XYZ then they must be good, right? So if you’re a brand new company with a handful of custom
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