PPC is most commonly used for making direct sales of a specific product - but that’s not all it’s good for. In fact, you may be missing out on some great opportunities to use PPC to build your business. For example… Using PPC to Build an Opt-In List. You get much more for your “click money†by turning one-time traffic into a mailing list. Persuade a certain percentage of your traffic to give you their email address, and you get more mileage for your PPC dollar. Some marketers run PPC ad campa
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