Caloric Rewards (Or Why Diet Soda Isn't Good for Diets)

Caloric Rewards (Or Why Diet Soda Isn't Good for Diets) Category: It's been recognized for a few years that drinking diet sodas can actually cause weight gain, since the phony sweetness of artificial sweeteners disrupts the "predictive relationship" between a sweet taste and caloric satisfaction. In other words, people drink a diet Coke when they are craving a sweet pick-me-up. However, because the soda doesn't actually contain any calories, the craving remains unsatisfied. The end result is