Lance Armstrong's LiveStrong gets a boost from Demand Media

Bicycle racing champion Lance Armstrong is going dot-com in a big way. The seven-time Tour de France winner and cancer survivor is teaming with Santa Monica-based Demand Media on a for-profit website that helps users stay on track with fitness and weight-loss goals. LiveStrong.com, a spinoff of Armstrong’s nonprofit site LiveStrong.org, is scheduled to emerge from a test version tonight. LiveStrong.com will be run by Demand Media, with Armstrong and his Lance Armstrong Foundation getting