Social Media Strategy - Aligning Goals and Measurements

Since starting a social media strategy series, I’ve been working diligently on understanding what goes into the process. I’m building a framework that, when completed, should prove fairly useful. Along the way, I’ll share some of what I’m learning, so that you can learn along with me, and hopefully influence the end results with your thoughts and ideas. Today, let’s talk about goals, strategies and measurements. We’ll start with a specific goal from my company, go into another basic example, a