PPC is most commonly used for making direct sales of a specific product - but thatâs not all itâs good for. In fact, you may be missing out on some great opportunities to use PPC to build your business. For example⦠Using PPC to Build an Opt-In List. You get much more for your âclick moneyâ by turning one-time traffic into a mailing list. Persuade a certain percentage of your traffic to give you their email address, and you get more mileage for your PPC dollar. Some marketers run PPC ad campa
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