Buying and Selling Services

Photo courtesy of iStockphoto, Ravi Tahilramani In a recent posting, Arun Purohit described an interesting disconnect between the sales approach of Indian outsourcers and the purchase approach of American (at least some) customers. I think he's spot on. In the article, Mr. Purohit describes an American customer that is seeking a specific product - lets call it a "round hole", and the Indian seller trying to push "square peg" solutions into it. Every customer need could be met "easily," even t