Among psychological triggers, âCredibilityâ offers a significant contribution to your prospectâs buying decisions. We buy from people and companies who we perceive to be experts in the industry. We buy from people with a longstanding track record of success and we buy from companies who offer the power of mass appeal â" mass appeal gives the perception of credibility. If thousands of people are buying XYZ then they must be good, right? So if youâre a brand new company with a handful of custom
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